Download my CV

This portfolio was designed on Figma and built on Framer by me

alexandracuya18@gmail.com | LinkedIn | Instagram

Available for full-time work and freelance projects

This portfolio was designed on Figma and built on Framer by me

alexandracuya18@gmail.com

LinkedIn | Instagram

Available for full-time work and freelance projects

Download my CV

This portfolio was designed on Figma and built on Framer by me

alexandracuya18@gmail.com | LinkedIn | Instagram

Available for full-time work and freelance projects

Ad Work - Beer Brand

San Juan

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should" (Celebra como se debe)

Role

Graphic Designer

Tools and Skills

Photoshop, Illustrator

Creative concept, Social Media, Merchandise

Ad Work - Beer Brand

San Juan

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should" (Celebra como se debe)

Role

Graphic Designer

Tools and Skills

Photoshop, Illustrator

Creative concept, Social Media, Merchandise

Ad Work - Beer Brand

San Juan

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should" (Celebra como se debe)

Role

Graphic Designer

Tools and Skills

Photoshop, Illustrator

Creative concept, Social Media, Merchandise

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should".

During the festival, various activations were carried out and branded bins and recycling points were installed. Attendees could deposit bags or bottles and exchange them for prizes (merchandise). Additionally, villains from jungle tales and myths were used, such as "Celebrate as you should or The Tunche will come for you", to remind participants of the importance of taking care of the environment.

This approach not only aimed to enhance the celebration but also to promote environmental awareness among attendees, aligning the festival with San Juan Beer's commitment to the preservation of the Amazon.

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should".

During the festival, various activations were carried out and branded bins and recycling points were installed. Attendees could deposit bags or bottles and exchange them for prizes (merchandise). Additionally, villains from jungle tales and myths were used, such as "Celebrate as you should or The Tunche will come for you", to remind participants of the importance of taking care of the environment.

This approach not only aimed to enhance the celebration but also to promote environmental awareness among attendees, aligning the festival with San Juan Beer's commitment to the preservation of the Amazon.

San Juan Beer is the main sponsor of the San Juan Festival, the most important annual celebration in Pucallpa, located in the Peruvian Amazon. This event takes place on the riverbank and, in an effort to reduce pollution and waste, San Juan Beer promoted the concept "Celebrate as you should".

During the festival, various activations were carried out and branded bins and recycling points were installed. Attendees could deposit bags or bottles and exchange them for prizes (merchandise). Additionally, villains from jungle tales and myths were used, such as "Celebrate as you should or The Tunche will come for you", to remind participants of the importance of taking care of the environment.

This approach not only aimed to enhance the celebration but also to promote environmental awareness among attendees, aligning the festival with San Juan Beer's commitment to the preservation of the Amazon.

Outdoors

Social Media

Social Media

Merch

Cooler

Merch

Cooler

Merch

Cooler

Print

Ad Work - Beer Brand

Pilsen Trujillo

Pilsen Trujillo is a beer originating from the province of Trujillo on the northern coast of Peru. This brand communicates pride, tradition, and the history of its place of origin. Trujillo, known as "The city of eternal spring", celebrates an annual carnival to welcome the spring, with Pilsen Trujillo as the main sponsor of this event.

Pilsen Trujillo is a beer originating from the province of Trujillo on the northern coast of Peru. This brand communicates pride, tradition, and the history of its place of origin. Trujillo, known as "The city of eternal spring", celebrates an annual carnival to welcome the spring, with Pilsen Trujillo as the main sponsor of this event.

Pilsen Trujillo is a beer originating from the province of Trujillo on the northern coast of Peru. This brand communicates pride, tradition, and the history of its place of origin. Trujillo, known as "The city of eternal spring", celebrates an annual carnival to welcome the spring, with Pilsen Trujillo as the main sponsor of this event.

Role

Graphic Designer

Graphic Designer

Tools and Skills

Photoshop, Illustrator, After Effects

Branding, Social Media, Motion Graphics

Photoshop, Illustrator, After Effects

Branding, Social Media, Motion Graphics

Under the concept "Spring belongs to everyone" (La Primavera es de todos), the carnival brings together the entire province regardless of gender, race, or religion, uniting the community in celebration. Pilsen Trujillo highlighted that the happiness of spring is found throughout the community, from the corner shop owner to the lady selling flowers in the market, from friends to friends of friends. To promote the festival and bring spring everywhere, "The Spring Mionca" was created, a festive truck with a mini stage and a bar, which toured the city inviting people to celebrate and enjoy the carnival.

Under the concept "Spring belongs to everyone" (La Primavera es de todos), the carnival brings together the entire province regardless of gender, race, or religion, uniting the community in celebration. Pilsen Trujillo highlighted that the happiness of spring is found throughout the community, from the corner shop owner to the lady selling flowers in the market, from friends to friends of friends. To promote the festival and bring spring everywhere, "The Spring Mionca" was created, a festive truck with a mini stage and a bar, which toured the city inviting people to celebrate and enjoy the carnival.

Concept

Outdoors

Social Media

Key visual

TV commercial for the campaign where I created the graphics and supervised the shooting, representing the agency's art department.

TV commercial for the campaign where I created the graphics and supervised the shooting, representing the agency's art department.

TV commercial for the campaign where I created the graphics and supervised the shooting, representing the agency's art department.

Motions graphics for social media.

Motions graphics for social media.

Motions graphics for social media.