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Download my CV
This portfolio was designed on Figma and built on Framer by me
Available for full-time work and freelance projects
Back to school - Campaign
Lenovo
This campaign was created for Lenovo's entry-level laptops, designed for students and families in Peru. Working closely with the copywriter, I co-developed the creative concept and designed the full visual campaign, turning everyday local frustrations into a series of relatable, insight-driven posters.
This campaign was created for Lenovo's entry-level laptops, designed for students and families in Peru. Working closely with the copywriter, I co-developed the creative concept and designed the full visual campaign, turning everyday local frustrations into a series of relatable, insight-driven posters.
This campaign was created for Lenovo's entry-level laptops, designed for students and families in Peru. Working closely with the copywriter, I co-developed the creative concept and designed the full visual campaign, turning everyday local frustrations into a series of relatable, insight-driven posters.
Role
Creative Designer
Creative Designer
Tools and Skills
Photoshop, Illustrator
Creative Campaign
The campaign:
In Peru, many students still rely on shared computers—either at home or in internet cafés, where computers can be rented by the hour. The campaign transformed these everyday inconveniences into humorous but relatable scenarios, positioning a Lenovo laptop as a simple path to independence. Each poster highlighted a different frustration, ending with the line:
"Independence 2.0. Save yourself with a Lenovo."
Headline:
Forget about bringing home USB viruses from the internet café. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Because the same computers are used by dozens of people every day, they often become infected with viruses that can easily spread to a student's USB drive.
Headline:
Forget about bringing home USB viruses from the internet café. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Because the same computers are used by dozens of people every day, they often become infected with viruses that can easily spread to a student's USB drive.
Poster 1
Headline:
It's impossible to focus on Bolognesi when Aunt Betty won't stop staring at you. Independence 2.0. Save yourself with a Lenovo.
Explanation:
A playful take on sharing a family computer. While trying to finish homework about Francisco Bolognesi—a Peruvian national hero—the student is distracted by a family member's portrait set as the desktop wallpaper.
Headline:
It's impossible to focus on Bolognesi when Aunt Betty won't stop staring at you. Independence 2.0. Save yourself with a Lenovo.
Explanation:
A playful take on sharing a family computer. While trying to finish homework about Francisco Bolognesi—a Peruvian national hero—the student is distracted by a family member's portrait set as the desktop wallpaper.
Poster 2
Headline:
Didn't save your work? Time's up at the internet café. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Internet cafés charge by the hour, and computers often lock automatically when the session ends. If your work isn't saved in time, everything can be lost.
Headline:
Didn't save your work? Time's up at the internet café. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Internet cafés charge by the hour, and computers often lock automatically when the session ends. If your work isn't saved in time, everything can be lost.
Poster 3
Headline:
The assignment that cost you a sleepless night? Your dad just deleted it. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Many households share a single family computer, making it easy for someone to accidentally delete an important school project.
Headline:
The assignment that cost you a sleepless night? Your dad just deleted it. Independence 2.0. Save yourself with a Lenovo.
Explanation:
Many households share a single family computer, making it easy for someone to accidentally delete an important school project.
Poster 4
